| Consumer Licensing Program
"An Airstream trailer is so well designed that it
competes not with other products, but other lifestyles" --Wally Byam
Airstream is a classic American icon and one of the most recognizable
designs and brands today. It reflects a lifestyle and design aesthetic
that continues to fascinate consumers after 70 years. Today, a new
generation has discovered Airstream and the equities that have made
it legendary.
Airstream has a universal appeal that encompasses great design
while representing a lifestyle that is comfortable and familiar,
somewhat nostalgic and reminds us of the great American outdoors.
Airstream is a lifestyle brand; it brings the heritage of adventure
and freedom wherever it goes. Undoubtedly, Airstream RV's inspire
a large and loyal community who are known simply as Airstreamers.
Over the years, their freedom to travel in style has created a unique
way of life.
On
behalf of the 70-year-old icon, Global Icons, a premier licensing agency,
is developing a comprehensive merchandise program based upon its famous
design and reputation. The goal for the Airstream brand will be to incorporate
the spirit of mid-century design, functional modernism and the quality
for which Airstream is known.
By building upon these intrinsic Airstream values, Global Icons
will extend the brand into a number of merchandising opportunities.
Licensing categories include: Apparel & Accessories, Gift &
Collectibles, Housewares, Sporting Goods, Outdoor & Camping
Accessories and Travel Accessories.
Beyond merchandise, you will see Airstreams traveling with the
star-studded Hollywood crowd, at sporting events like NASCAR races,
on tour with high-profile rock bands and featured in numerous films,
televisions shows and national advertising campaigns.
For licensing and promotional opportunities, please visit Global
Icon's website or email them at:
info@globalicons.com.
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